The marketing industry is one of the most popular industries for remote job opportunities
Have you ever considered a career in marketing?
If you haven’t, now might be the best time to assess your job options.
Marketing and advertising professionals, including managers, have a fairly strong job outlook, with projections of a 6% increase in demand for these roles over the next few years, according to the US Bureau of Labor Statistics.
The marketing services industry offers some of the most lucrative careers and jobs, provides a stable base of remote jobs and opportunities (as one of the most popular industries to find remote work), and is one that is easily accessible even if you don’t have a degree.
For example, there are countless free courses, certificates, and training materials that you can access online from reputable sources including HubSpot, Semrush, Google Career Certificates, and Coursera that will enable you to achieve successful learning outcomes and land high-paying marketing jobs such as a digital marketing manager or social media manager who pay average salaries of more than $100.00o annually.
Recently, a new study was released by experts at Linkee.ai, which was conducted to rank the fastest growing jobs in marketing. Each of these fastest-growing jobs has paid exceptionally well, and on average, you can expect to earn more than the US median salary of $59,000.
Some notable highlights from the researchers include:
- AI Marketing Assistant, one of the newest marketing jobs on the scene, is the fastest growing job in the marketing industry – with projected job growth of 21%.
- Marketing assistants are among the top three most advertised marketing jobs in the US, with over 58,000 job openings on Glassdoor alone.
- Market research analysts have the lowest unemployment rate in the industry at 3.2%.
- “Marketing manager” is the most searched marketing job, with Google searches reaching more than 220,000 in a month.
Most marketing roles pay more than the US median salary of $59,000
Top 10 Remote Marketing Jobs in 2024
Listed below are each of the marketing jobs, along with their salaries (from survey analysis):
- Remote AI marketing assistant ($46,100 to $68,500)
- Remote Search Engine Marketing Specialist ($57,800 to $76,800)
- Remote Marketing Assistant ($39,442 to $45,000)
- Remote Market Research Analyst ($49,980 to 68,230)
- Remote Marketing Strategist ($64,440 to $86,261)
- Remote channel marketing manager ($68,446 to $91,295)
- Remote Merchandiser ($55,707 to $76,450)
- Remote event marketing manager ($50,000 to $108,000)
- Remote product marketing manager ($122,553 to $157,243)
- Remote marketing manager ($99,935 to $130,753)
AI creates more remote marketing jobs
The role of AI marketing assistant is proof that although artificial intelligence is responsible for eliminating many jobs and radically changing industries in a negative sense, it also has a strong potential to create completely new roles that would have been unheard of before. This is an example of the World Economic Forum’s prediction that artificial intelligence will replace 85 million jobs with 97 million new openings over the next few years, according to its 2020 Future of Jobs report.
In addition, AI opens up more career opportunities through its well-known use cases in the content marketing sector, especially with generative AI applications such as ChatGPT.
Industry professionals have already discovered numerous ways to integrate AI into their marketing workflows – from content creation, marketing strategy and planning, to SEO keywords, writing email and marketing copy, and everything in between. And there are a ton of AI-enabled marketing tools available from traditional marketing platforms and apps, such as Canva, HubSpot, and Semrush.
An estimated 85% of companies expect their sales and marketing teams to benefit the most from AI implementation, according to a recent AWS survey. Therefore, they are currently looking for new talent that is AI-savvy so that they can have a competitive and efficient workforce.
Therefore, having AI skills, even at a basic level, or at least knowing how to integrate AI tools effectively into your marketing workflow, is a bonus for employers and allows you to take full advantage of these new career opportunities and earn more money while working remotely.
Who is a remote marketing job suitable for?
Before making a career choice, it’s important to not only consider the salary range, level of demand and growth opportunities, but also think about how the role will align with your personality, personal goals and core values.
A job in marketing will be suitable for you if you agree with most of the following:
- You have a background in creative roles such as visual design, art or creative writing
- You have experience in sales, journalism or customer support
- You have worked in research and business analytical roles
- You are constantly curious and like to be empathetic and understand other people’s points of view – all the time
- You have strong communication skills
- You have a customer-focused mindset from your background in, for example, hospitality or leisure
As you can see, marketing is suitable for many people from a wide range of backgrounds and industries, as these contain transferable skills and competencies that relate directly to your responsibilities in a marketing job.
AI has created new marketing job opportunities, such as AI marketing assistant
Maybe it’s high time you considered marketing as one of your next external career choices?