Advertising has experienced many big shifts and this moment is no different. One thing is clear: The future of advertising driven by AI is not coming – it’s already here.
The role of advertising for businesses and the Internet is as critical as ever. People come to Google to find answers to their questions, discover new things and find inspiration. Digital ads help connect people to businesses of all sizes along these journeys and enable publishers and creators to offer content for free.
To help marketers and businesses get the most out of this moment, we reimagate the future of ads and shopping: ads that do not interrupt but help customers discover a product or service. Content that contains the perfect creative that appears at just the right moment – including the moments that were difficult to predict. Ads that remove the guesses and drive measurable impact. And of course ads that really inspire.
Today on Google Marketing Live, we showed exactly how we build these kinds of next generation of AI-driven solutions for search and YouTube-where the discovery starts and decisions are made. Here is a closer look at what is coming and how we make AI action for our customers.
Catch even more options in the search: We see over 5 trillion searches a year on Google, and AI has opened new ways of exploring with tools such as Lens, AI Summaries and AI mode, helping people discover information and act faster. Google Search brings generative AI to more people than any other product in the world. It goes beyond information for intelligence. And when people search, ads help them take the next step. Today, we are expanding ads in AI overviews to Desktop and bringing ads to AI mode to create new opportunities for our customers.
Make creative visions come true: beautiful content is important to trigger inspiration, but often hard and time -consuming to do. Over the past two months, we have made incredible progress in improving the quality of our creative tools driven by our leading video and image generation models, VEO and the image. Today, we announced that these pioneering features will soon be available within the Google Ads and Merchant Center so that marketers can easily build campaigns and see their creative vision coming instantly to life.
Find unused potential with Google AI: The way consumers discover information and make decisions has changed – it’s no longer straightforward. To help marketers predict what is often unpredictable, we introduced AI Max to search campaigns. Based on that, we are today launching our biggest update to offer over a decade: Smart Bids Examination. It is pursuing less obvious and potentially high performance searches, giving advertisers the chance to perform in several of the moments when people are investigating and discovering information on search.
Working smarter with new agent capabilities: These are exciting changes, but we also know that adopting the right AI tools can feel daunting, especially for smaller companies. To help with these transitions, we reveal new agent capabilities that give marketers the power of their very own Google AI so they can adapt and succeed with less efforts.
As always, we will collaborate with our customers as we roll out these products so that they can participate in any occasion across search and YouTube. When we move AI in advertising from potential to practical, action solutions, we are here to help marketers and businesses succeed. Read more below.