The retail industry is no stranger to change, but this moment feels different. The rapid development of artificial intelligence creates a sense of urgency and opportunity to meet changing customer expectations and help solve problems such as rising costs and complexity in the supply chain. At NRF 2025, Retail’s Big Show, Google Cloud will demonstrate how AI agents and AI-powered search are helping retailers operate more efficiently and create more personalized shopping experiences to meet the demands of the AI ​​era.
Introducing critical generative AI tools to retailers
One of the most transformative tools for retailers is Google Agentspace, a platform that helps businesses easily build intelligent agents. AI agents are software systems that use AI to pursue goals and perform tasks on behalf of users. They demonstrate reasoning, planning and memory and have a level of autonomy to make decisions, learn and adapt. Retailers can now use AI agents to personalize the customer experience by offering tailored product recommendations, answering questions in real-time and guiding customers through the purchase process. AI agents can also streamline operations by automating tasks like inventory management, customer service, and even loss prevention, so employees can focus on higher-value work.
In addition to Agentspace, Google Cloud also shared improvements to Vertex AI Search for commerce ahead of NRF, which now uses advanced language models to improve product discovery. And Google Cloud also demonstrated how its Connected Stores solution connects customers’ devices and store systems to enhance the omnichannel experience. These developments, combined with Google Cloud’s advances in video-to-video and image generation, provide retailers with powerful tools to improve business operations and deliver exceptional customer experiences. Here are just a few examples of how retailers are using Google Cloud’s AI technology.
Wayfair: Reimagining e-commerce
Wayfair, a leader in online home goods and furniture, said it is using Gemini on Vertex AI to improve its product catalog and significantly increase employee productivity. This work has helped them accelerate product launches five times by automating tasks like product tagging and categorization. This not only saves them hundreds of thousands of dollars annually, but also ensures a smoother and more accurate experience for customers. Gemini even helps Wayfair catch errors in product information and create a safer online environment by identifying and flagging inappropriate content. Beyond the customer experience, Wayfair also uses Gemini on Google Workspace to empower their employees and promote a more collaborative and productive work environment.
NVIDIA: Driving AI from the cloud to the store
Our partnership with NVIDIA is about helping retailers get the tools and infrastructure they need to use AI effectively and at scale. Now with NVIDIA’s AI Enterprise software available on Google Cloud, retailers can handle more data and more complex AI tasks without their systems getting bogged down.
Companies like LiveX AI and Standard.ai are already benefiting from this partnership. LiveX AI builds AI agents that reduce customer support costs while providing a more personalized experience. And Standard.ai helps brick-and-mortar stores understand customer behavior and improve the experience in the store.
Everseen: Bringing computer vision to retail
Everseen announced that it is partnering with Google Cloud to bring computer vision to brick-and-mortar stores. Using Everseen’s Vision AI platform with Google Distributed Cloud and Vertex AI, retailers can process vast amounts of visual data directly in-store and provide instant alerts and real-time insights. Imagine AI-powered systems that can automatically detect and prevent theft, optimize inventory management and even improve the customer experience.
Partnerships that drive innovation
Collaboration is key to making the most of AI in retail, and Google Cloud partners announced several new tools at NRF to help retailers see results from their AI investments. Shopify, Revionics, LiveRamp, Revieve and Eagle Eye help retailers transform marketing with AI-powered technologies that customize campaigns, improve customer insights and get the most out of ad spend. Bloomreach, BigCommerce and Quantum Metric also help retailers create seamless shopping experiences across all channels.
To help retailers operate more sustainably, Manhattan Associates, O9 Solutions, Impact Analytics and 345 Global use artificial intelligence to optimize logistics, reduce waste and minimize environmental impact. And finally, companies like Vusion Group, NCR Voyix, and Zebra are bringing artificial intelligence to retail to improve operations, customize purchases, and enhance the customer experience.
Join Google Cloud at NRF booth #5507 to see all of these exciting new technologies in action. You can also read more about the new AI tools for retail and other news in the Google Cloud Press Corner, including new products for retailers and partnerships with companies that help retailers take advantage of this new technology.