Over the past decade, online connection has redefined how we interact with games. Instead of a game you buy and complete once, you have to live online games, create fresh content, new features and thriving communities. Something new always happens in the game, giving players a reason to jump back in.
Now generative AI (Gen Ai) takes things to the next level with “Live Game” games that adapt, grow and develop themselves. Imagine a game that can learn how to play and adjust the environment, characters and stories that fit your unique style of play and skill level. Image building of the whole worlds, the perfect mods or custom game articles just by describing them. Or having conversations with virtual characters that feel as natural as talking to another human player. This is the kind of experiences that gene is enabling.
Gen Ai changes how games are made – and the game
To remain relevant and exciting, games must constantly develop to engage existing players and attract new ones. Game developers learn from player data to help them make informed decisions about what updates and features should be added. While AI has helped game manufacturers automate signing through data and detecting connections and trends, long development cycles and manual processes have historically meant game updates that are months behind timely user requests and shifts in the player’s behavior.
Now, leaders in game development are using Gen AI across their production process to create new content faster – from initial ideas to concept art to dialogue and more. This is the key as development costs continue to rise, AI Frees Studio staff to focus their efforts on the most important and interesting creative and development challenges.
With Gen AI, developers can move away from the “one-size-fits-all” methods of adventure tailored to each player. Instead of the same set of events and stories for everyone, games now can create new content while People play.
Together, these progress provides game developers, technology partners, players and even the game itself the opportunity to actively participate and create continuous improvements.
Google Cloud helps build the future of games
Google Cloud provides game developers tools and technology to build live games. We offer developers the same services and infrastructure that power products like Google Search and YouTube, along with Advanced AI Like Google’s Gemini models and Developer Platform Vertex AI. In addition to our own expertise and technology, our partner ecosystem connects game developers with game development tools, engines and platforms from the entire industry.
How to already help make live games come true:
- Capcom, creators of Hitfranchises such as Street Fighter, Monster Hunter and Resident Evil, use Vertex AI and Gemini to generate hundreds of thousands of ideas for game development. Google Cloud AI allows Capcom to quickly generate and iterate on ideas to create objects and environments, help lower costs and speed up the time it takes to create new games. Google Cloud’s AI solutions enable faster treatment, high quality image generation and effective control of large datasets, so Capcom can quickly iterate and improve the game content.
- Klang Games, the study behind the massive multiplayer online (MMO) game seeds, uses Google Cloud to bring its evolving virtual world to life. With Google Kubernetes Engine (GKE), Vertex AI and Gemini models, sound will enable hundreds of thousands of autonomous virtual people, known as seedlings, to exhibit unique personalities, form conditions and form new communities through natural conversations and sustained interactions.
- Series Entertainment, a fast-growing start-up dedicated to making good games with the power of AI, uses Google Cloud’s AI to build games much faster, cutting development time by 90%, which means players get new, immersive experiences such as AI-powered characters and quickly created game environments. This speed allows artists to quickly make changes based on the player’s feedback and keep the game world fresh and engaging.
- Elenlabs, an AI audio research and implementation company, uses Google Cloud’s scalable AI infrastructure to help game developers create realistic character voices, translate dialogue quickly and make unique sound effects. This partnership helps Studios make games more immersive and easier to create by using AI for all kinds of voice and sound needs.
- Nunu.ai, a start-up that focuses on revolutionizing quality assurance (QA) with AI, uses Google’s Gemini models to create one of the first multimodal AI agents that automatically tests a game throughout the development ripe line, providing continuous quality assurance at each step. By automating repeated testing tasks, nunu.ai ensures that developers can focus on what matters most: to create extraordinary gaming experiences for players ..
- Healthy Sense Machines (CSM.AI) builds 3D -generative AI models and agents to help gaming artists build immersive gaming worlds. In collaboration with the Cosmic Lounge, CSM can automatically create game ready 3D assets from simple text descriptions and images, reducing the time it takes artists to create new content.
We are proud to play a key role in shaping the future of the gaming industry with our customers. To take your player experiences to the next level, go to Google Cloud to get games and learn more.