In the end, the idea was to tell stories about real people who used Google Workspace with Gemini for the benefit of their business and community. These stories run the spectrum. “If a cattle mix in Nebraska and a boatmaker from Maine is able to utilize AI for success, we think any business of any size can certainly,” says Harris. “They are just brilliant,” Keri says of the profiled companies. “Some of what they use AI for are so simple, but so smart -“ Help me write the grant proposal as it is not my favorite part of my job or help me to catch up with last week’s e emails. “
Jeff Curry, director of Creative Studio for Google Cloud, says what makes this project so special is the large selection of people, places and types of companies from all over the United States using Gemini: “We really wanted each story to feel Say appropriate for its society and place. “
Finding – and filming – 50 small businesses across the country
When Harris first had the idea for this project, he took a very apropos first step: “I went to Gemini and basically said, ‘I have a really big idea and want to build a strategy’ followed by a very detailed prompt.”
“Harris had the crazy idea,” Keri laughs, referring to the job of buying and connecting with these customers. “Our creative and production team came to work on bringing the idea to life. They started with thousands of workspace customers, and then we gave Gemini some criteria to help us narrow down the list, ”says Harris. They wanted to be sure that they chose a large number of companies, from different places and industries, as well as showcased the many ways they used AI. With Gemini’s help, they narrowed down the list to less than 500 companies and then used AI Studio to build a tool that reviewed and summarized interview reviews so that choosing companies took less than 15 minutes instead of hours.
After connecting to the last 50 customers, the team had only 10 weeks to film. “Obviously, we couldn’t have a production company because we had 50 shots in 50 states!” Harris explains. A crew of 50 – divided into five teams – caught hundreds of hours of footage in all 50 states in just a few weeks. The team then uploaded interview reviews to notebooklm to find good quotes and voiceover lines for the ad plays, making the whole process effective.
Whether you live in O’ahu, Hawaii; Fort Worth, Texas; Oldwick, New Jersey or somewhere in between, you will learn more about a local small business during this year’s big game. Keri hopes that the ads excite the highlighted companies and inspire entrepreneurs everywhere: “Now that Gemini is included for all working areas -we can’t wait to see the next wave of stories!”