Generative AI has created new ways for media and entertainment companies to change their creative processes and imprisoned audiences around the world. Gemini, our most skilled family of AI models yet, helps lead the charge, allowing team to experiment with text, images, sound, video and more to push the boundaries of creativity. Here are four ways Gemini on Google Cloud helps media and entertainment companies thrive with AI.
1. Customizing content and extended audience
Gemini’s original multimodal and long context capacity helps creators recycle content for new media and the audience. E.g. Can Gemini convert content in long form to shorter, different formats and open new revenue streams. And companies are already using Gemini to automate tasks such as translation, transcription and dubbing to make content available to more people.
Others use Gemini to help with caption, reduce manual captions and costs. Formula E uses Gemini to condense two hours of racing comments in two minutes of podcasts in multiple languages, summarize key races, incorporate driver statistics and weaving into the season’s story.
2. Personalization of content discovery
Gemini Powers AI-driven search, help media and entertainment companies provide personal experiences at a new level. With Gemini, brands can more easily give people in real -time recommendations tailored to their personal preferences and mood.
In addition, AI-driven search and recommendation experiences with Gemini can provide media and entertainment companies with valuable information about customers’ viewing habits, the devices they prefer and content benefit. These companies can then better engage, grow and keep their audience. After introducing AI-driven search, the Starz viewers were 40% more likely to interact with content and 70% more likely to end what they started.
3. Simplification of creative workflows
Using Gen AI, media and entertainment companies are considering traditional, troublesome workflows. Gemini’s multimodal capabilities are especially useful in helping with repeated, manual tasks that take time away from valuable creative work. Gemini can help optimize content libraries and extract important metadata from videos, images, audio files or text. It can also use this information to improve – or even correct – existing titles and descriptions to make content easier to find and access.
With the help of Gemini, Fox Sports automated the previous manual process of searching and tagging video content. Now the staff can instantly search their library with almost 2 million videos and images using natural language, which drastically reduces the time it takes to find specific recordings and produce new content for global audiences.